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Our Story
Onda Couture is a family brand inspired by my grandmother, Vó Vina, who began crocheting at age 9 in Minas Gerais, Brazil. Her passion for handmade crafts was passed down to my tías, Lourdes and Lucia.
I’m Renata, and in 2022, I started Onda Couture to share our family’s artistry with the world. Each bag is handmade by my family—Tia Lourdes embroiders, Tia Lucia crochets, and cousin Beth adds the finishing touches.
Every piece is unique and comes with a Certificate of Authenticity. Onda means “wave” in Portuguese—thank you for riding ours.
At Onda Couture, our mission is to preserve family tradition through timeless, handmade design. Every bag is crocheted and embroidered by our tías in Brazil, with each stitch carrying the soul of our culture, heritage, and love.
We exist to honor our roots, empower women artisans, and bring a piece of our home into yours—one meaningful, one-of-a-kind creation at a time.
"Essa onda pega"—a Brazilian phrase meaning “this wave catches on”—is the spirit behind everything we do. It’s not just a saying; it’s a movement. One that spreads creativity, connection, and culture around the world—starting with you.
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